About Us

What Toi Toi Body Care is all about:

  • New Zealand made, eco-friendly bath, body and home products website
  • Featuring New Zealand grown loofah products direct from the grower
  • No use of palm oil
  • Eco-conscious brand with biodegradable packaging

The meaning of Toi Toi

Toi Toi : to encourage, inspire or motivate (Maori)

Toi Toi Toi:  to ward off bad luck, like 'break a leg' or 'touch wood' (English and German)

Toi: one of the meanings of 'you' (French)


We are a NZ owned family business and are the growers and creators of the natural loofah products featured on the Toi Toi website. Although Toi Toi Body Care is fairly new (April 2019), we have been working on research and development for over the past six years. Growing loofah (luffa) on a commercial scale in the NZ climate is challenging but we choose to do this for two reasons:

  1. So we can guarantee our customers the most natural and purest products.
  2. So we can do our part to rid NZ of the cheap plastic imitation products such as the plastic loofahs (shower poufs) and the green plastic pot scourers
I am passionate about not using palm oil in any of the products we create and have chosen a minimal packaging approach, what little packaging we have is biodegradable and able to be composted at home. The other brands we stock such as Mia Belle also follow the same ethos and we are pleased to be able to offer these wonderful products to our customers.


Thank you for visiting our website.



The team that makes it all happen:

Dianne: Vine management, sales and marketing

Lyall: Assists with growing and processing

Brayden: Assists with growing and testing

Logan: Assists with product creation and testing

Roz: Assists with growing, testing and sales


We have several new products in development - you are welcome to signup to our newsletter and be the first to know when these are released or you can stay in touch via our Facebook page. If you are a retailer interested in stocking our 'The Loofah Patch' range of products please visit our wholesale page



Find out more about how loofahs are grown

or  The Toi Toi loofah difference